One minute with … Lucas Brinkman

One minute with … Lucas Brinkman


Interviewer: Who are you? Lucas Brinkmann: I’m Lucas Brinkmann, CEO of Wavemaker, Germany, Austria, and Switzerland. Interviewer: Why do you love your line of
work? Lucas Brinkmann: I like to transform. I like to create, to move things. This is exactly my task right now as a CEO. Interviewer: What is your professional mantra? Lucas Brinkmann: Being honest. Interviewer: What’s the best professional
wisdom anyone’s ever given you? Lucas Brinkmann: Wow, that’s a good one. I need to translate this from German into
English. Interviewer: Say it in German. Lucas Brinkmann: Der Weg ist das Ziel. [English translation: The way is the goal.] Interviewer: When do you get your best ideas? Lucas Brinkmann: Normally outside of the business, just having a quiet minute, either in the train or in the car or on the weekend. Interviewer: When you hit a creative block,
how do you unstick yourself? Lucas Brinkmann: Listening to music. Interviewer: If you hadn’t chosen this career path, what do you think you’d be doing right now? Lucas Brinkmann: I would restore old cars. I’m a fan of old cars since I was a student. Interviewer: What do you like about them? Lucas Brinkmann: I like old cars, because
it’s exactly the contrast to the fast-developing throwaway economics today.

Leave a Reply

Your email address will not be published. Required fields are marked *